In 2017 the number of mobile phone users is expected to hit 4.8 billion and already today close to 80% of internet users own a smartphone. It is evident that having a mobile-friendlyit has become a necessity.
However, studies have shown that 80% of top 100 000 websites in Google are not optimized for mobile devices. Most of these websites belong to small businesses that are on the fence about investing in mobile users due to lack of awareness and uncertainty in return on investment. Therefore, we have decided to run a campaign offering affordable mobile-friendly solutions and we will be starting with cafes & restaurants in the United States.